Start designing courses your audience actually wants—with clarity and confidence.

Whether you're building your very first course or refining an existing offer, The Audience Blueprint guides you through the essential first step: understanding exactly who you're creating for.

Inside this practical, beginner-friendly workbook, you'll:

Define your mission and message with clarity
Explore the real people behind your audience—what they want, need, and how they learn
Build detailed audience profiles and avatars you can actually use in your design process
Gain insights that will shape your content, format, delivery, and engagement strategies

You’ll walk away with a clearer picture of your ideal learner—and a plan to connect with them through thoughtful, purpose-driven design.

📘 Includes:

✔ Printable PDF workbook

✔ Canva template for easy digital editing

✔ Step-by-step guidance through mission, audience insights, and avatar creation

✔ BONUS: Actionable ideas for using your audience data right away

Perfect for coaches, educators, and online business owners who want to move beyond generic courses and design learning experiences that truly resonate.